I created all aspects of these logos and branding as part of a branding exploration for an online jewelry and gemstone marketplace. Each one gives a slightly different feel. One is a very lighthearted free spirited feel allowing the customer to enjoy their shopping experience with brighter colors, fun fonts, whimsical graphics. The other is more of a grounded approach with more earth tone colors, a strong serif font, and a north star type graphic. It invokes the idea of exploration, travel, be your own person. The perfect feel for an online marketplace.